ZNAČAJ INOVACIJA I ZNANJA ZA EKONOMSKI RAZVOJ ZEMLJE I KONKURENTNO POSLOVANJE PREDUZEĆA
Ključne reči:
digitalna ekonomija, inovacije, istraživanje i razvoj, informaciono-komunikacione tehnologije, konkurentnost, digitalna transformacija.Apstrakt
Savremeni svet se danas suočava sa dinamičnim tehnološkim napretkom i velikim potencijalima savremene tehnologije za ukupan ekonomski prosperitet, koji je praćen rastom stepena digitalizacije privrede i društva. Rezultat tih procesa je suštinska redefinicija poslovnog ambijenta i kreiranje digitalne ekonomije zasnovane na znanju, podržane brojnim tehnološkim inovacijama. Članak se bavi izučavanjem važnosti znanja i intelektuanog kapitala za privredni razvoj zemlje, analizirajući globalne trendove kreiranja i transfera znanja, kao i ulogu investicija u istraživanje i razvoj. Naglašava se i važnost znanja i tehnološkog napretka u pokretanju inovacija, sa fokusom na digiitalne inovacije. Digitalne inovacija predstavljaju osnovu procesa digitalizacije privrede i društva, kao i digitalne transformacije poslovnih procesa i modela. One omogućavaju savremenim kompanijama da se konkurentno tržišno pozicioniranju stavljajući u centar svoje pažnje potrošača i njegove personalizovane potrebe i preferencije. U zaključnom delu teksta dat je osvrt na slučaj Srbije za koju se konstatuje da je u cilju jačanja njene konkurentosti izuzetno važno da domaća razvojna strategija uključi i podrži brži razvoj digitalne ekonomije.
Reference
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21. Vidas-Bubanja, M., Digitalna ekonomija kao nova razvojna šansa Srbije, Monografija Svet i Srbija izazovi razvoja i integracija, urednik, Grk, S. Institut društvenih nauka, Beograd, 2015, pp. 89-116.
22. Pearson, M., Theofilou, B., “Tuning your GPS: redefining the rules of competitiveness in the digital age”, Accenture Strategy Research, 2016.
23. Vidas-Bubanja, M., Bubanja, I., „Konkurentno poslovanje digitalnog preduzeća“, 14-th International Convention on Quality - USAQ 2017, u organizaciji JUSK, European organisation for quality, Faculty of mechanical engineering, Belgrade, 5-7 June 2017, Proceedings, pp. 119-124.
24. Vidas-Bubanja, M., Bubanja, I., „Digitalna konkurentnost savremenog preduzeća“, The 15th International Convention on Quality UASQ 2018, 5-7th June 2018, Belgrade, Proceedings, pp.7-12.
25. Madžar, Lidija, “Uloga preduzetništva i znanja u privrednom razvoju“, Preduzetništvo vs. rentijerstvo, Tradicionalni naučni skup Centra za ekonomska istraživanja Instituta društvenih nauka u Beogradu, Institut društvenih nauka, Beograd, 2018, pp. 164-171.
26. Dolata, U., “Technological innovations and sectoral change: Transformative capacity, adaptability, patterns of change: An analytical framework“, Research policy, 2009, 38(6), pp. 1066-1076.
2. Schumpeter, J., A., Capitalism, Socialism and Democracy, Routledge, London, 2003., pp. 131-142.
3. UNCTAD, Information Economy Report 2007-2008, UN, New York and Geneva, 2008.
4. OECD, OECD Science, Technology and Industry Scoreboard 2015: Innovation for Growth and Society, OECD, Paris, 2015.
5. Research & Development Magazine, 2018 Golabal R&D Funding Forecast, Supplement to Magazine, 2018.
6. Research & Development Magazine, 2017 Golabal R&D Funding Forecast, Supplement to Magazine, 2017.
7. Research & Development Magazine, 2016 Golabal R&D Funding Forecast, Supplement to Magazine, winter, 2016.
8. Vidas-Bubanja, M., Popovčić-Avrić, S., „Informaciono-komunikacione tehnologije i kreiranje znanja kao osnove održivog ekonomskog rasta (Information-communication technologies and creation of knowledge as the basement for sustainable economic development)“, Third International Scientific Conference - Knowledge based sustainable economic development – ERAZ 2017, in organization of the UdEkoM Beograd, Jun 8th 2017, Beograd, Proceedings, 2017.
9. Madžar, Lidija, “Inovacije i tehnološki progres u svetlu održive konkurentnosti”, Third International Scientific Conference – Contemporary Management Challenges and the Organizational Sciences, BAS Institute of management – Bitola, Business Academy Smilevski – Skopje i Belgrade Business School – Higher Education Institution for Applied Studies, 24-25. Oktobra 1014, Bitola, Macedonia, 2015, pp. 536-548.
10. OECD/Eurostat, Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation, 4th edition, OECD/Eurostat, Paris, 2018, p. 20.
11. European Commission, “Commission Regulation (EC) No 1450/2004 implementing Decision No 1608/2003/EC of the European Parliament and of the Council concerning the production and development of Community statistics on innovation”, 13 August 2004, Official Journal of the European Union, Luxembourg, 2004, p. 34.
12. Chesbrough, Henry, Open Innovation, Harvard Business Scholl Press, Boston, Massachusetts, 2003, p. 43.
13. Vidas-Bubanja, M., „Informaciono–komunikacione tehnologije kao inovativni faktor konkurentnog poslovanja preduzeća”, Ekonomski vidici, 2011, br. 4, pp. 659-674.
14. Yoo,Y., K. Lyytinen, V., Thummadi and A. Weiss, “Unbounded Innovation with Digitalization: A Case of Digital Camera”, presented at the Academy of Management Annual Meeting 2010, January 2010., available at www.orgdna.net/wp-content/uploads/2011/10/AOM2010-Digital-Camera1.pdf
15. OECD and Eurostat, The Measurement of Scinetific and Technological Activities, Proposed Guidelines for Colleting Data and Interpreting Technological Innovation Data, Oslo Manuel, OECD Publishing, Paris, 2005.
16. Vidas-Bubanja, M., „Srbija u procesu digitalizacije ekonomije i društva“, u naučnoj monografiji Svet i Srbija-vreme promena, urednci dr Snežana Grk i dr Dejan Molnar, Centar za izdavačku delatnost Ekonomskog fakulteta u Beogradu, Beograd, 2017, pp.131-160.
17. Machlup, F., The Production and Distribution of Knowledge in the United State, Princeton University Press, Princeton, New Jersey, 1962.
18. Drucker, P. F., The Age of Discontinuity: Guidelines to Our Changing Society, Harper and Row, New York, 1969.
19. IMD World Competitiveness Centre, IMD World Digital Competitiveness Ranking 2017, Swizerland, 2017.
20. Mutavdžić, R., “Digitalno gospodarstvo“, OPEN InfoTrend, 2015, no.198, pp. 52-54.
21. Vidas-Bubanja, M., Digitalna ekonomija kao nova razvojna šansa Srbije, Monografija Svet i Srbija izazovi razvoja i integracija, urednik, Grk, S. Institut društvenih nauka, Beograd, 2015, pp. 89-116.
22. Pearson, M., Theofilou, B., “Tuning your GPS: redefining the rules of competitiveness in the digital age”, Accenture Strategy Research, 2016.
23. Vidas-Bubanja, M., Bubanja, I., „Konkurentno poslovanje digitalnog preduzeća“, 14-th International Convention on Quality - USAQ 2017, u organizaciji JUSK, European organisation for quality, Faculty of mechanical engineering, Belgrade, 5-7 June 2017, Proceedings, pp. 119-124.
24. Vidas-Bubanja, M., Bubanja, I., „Digitalna konkurentnost savremenog preduzeća“, The 15th International Convention on Quality UASQ 2018, 5-7th June 2018, Belgrade, Proceedings, pp.7-12.
25. Madžar, Lidija, “Uloga preduzetništva i znanja u privrednom razvoju“, Preduzetništvo vs. rentijerstvo, Tradicionalni naučni skup Centra za ekonomska istraživanja Instituta društvenih nauka u Beogradu, Institut društvenih nauka, Beograd, 2018, pp. 164-171.
26. Dolata, U., “Technological innovations and sectoral change: Transformative capacity, adaptability, patterns of change: An analytical framework“, Research policy, 2009, 38(6), pp. 1066-1076.
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