ISTRAŽIVANJE STAVOVA KAO KOMPLEKSNIH PSIHOLOŠKIH KONSTRUKATA: PROMENA STAVA U PROCESU UBEĐIVANJA

Autori

  • Goran Madžarević

Ključne reči:

stavovi, funkcije, promene stavova, ubeđivanje, psihološki konstrukt.

Apstrakt

Smatrajući temu stavova vitalnom, ovaj rad pokušava da istraži i odgovori na najsuštinskija pitanja vezana za složeni konstrukt stavova. Polazeći od samog izvorišta ovog psihološkog konstrukta pokušaćemo da objasnimo šta oni jesu i koja je njihova funkcija. Iz čega se sastoje? Da li su emotivni ili kognitivni konstrukti? Da li su stabilni ili se mogu menjati? Studija se fokusira na proces persuazije kao jednog od mehanizama odgovornih za promenu stavova.

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2017-11-15

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