• Goram Madzarevic


homosexuality, media, representation, heteronormativity, ideology


Given the fact that reception of homosexuality is deeply influenced by the representation of LGBTQI persons, the present papers explores sociological and cultural, foundations of audiovisual representation of gay people in audiovisual media. In this regard, we will tend now to explain how homosexuality is represented in the media and what the effects of such representation are. The study supports the idea that meaning of an event does not exist outside representation. An event gets its meaning through the way in which it is represented. On the other hand, the mass media actually participate in the creation of the meaning in a modern society.


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