ULOGA INOVACIJA I ORGANIZACIONIH PROMENA U KORPORATIVNOM UPRAVLJANJU: STRATEŠKE PERSPEKTIVE ZELENIH FINANSIJA
DOI:
https://doi.org/10.46793/GlasnikDN17.2.053DJKljučne reči:
menadžment, inovacije i promene, kompanije, zelene finansije, strategijaApstrakt
U današnjem okruženju koje karakterišu brze i stalne promene i trendovi ka inovacijama, sposobnost efikasnog i brzog reagovanja na promene i implementacija inovacija u praksi je ključni faktor za uspeh, dugoročno održivo poslovanje i opstanak na tržištu bilo koje kompanije. Rastuća zabrinutost usled velike ugroženosti životne sredine, sve veći regulatorni pritisci i očekivanja stejkholdera primorali su kompanije na to da integrišu održivost u svoje strategije. Ključna uloga inovacija i upravljanja promenama u ovim procesima dovela je do toga da zelene finansije postanu ključni aspekt poslovanja jer podržavaju i pospešuju aktivnosti zaštite životne sredine, kao i ukupne performanse kompanija. Cilj ovog rada je da istraži i analizira ulogu i značaj upravljanja promenama i inovacijama u kompanijama sa akcentom na zelene finansije kao ključnim i temeljnim elementom uspeha kompanija u savremenom okruženju i njihovog doprinosa u zaštiti životne sredine i ekološkoj održivosti. Takođe, autori u radu analiziraju i ističu važnost kreiranja i sprovođenja efikasne strategije, kao neophodnog uslova koji omogućava kompanijama da se prilagode rizicima povezanim sa klimatskim promenama, ispune regulatorna i tržišna očekivanja i stvore dugoročnu vrednost za sve zainteresovane strane i dobrobit zajednice.
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