Savremene tendencije razvoja nove paradigme menadžmenta
Ključne reči:
menadžment, krativnost, znanje, paradigma, konkurentnost.Apstrakt
Dinamični porast složenosti tržišnih, socijalnih i organizacionih odnosa, opоminju preduzeća da ne smeju biti troma i uljuljkana u lažni osećaj sigurnosti. Potrebno je kontinuirano razmišljanje o novim razvojnim trendovima. U trenutnoj situaciji konfuzije i haosa, mnogi se nalaze pred dilemom kako i šta dalje. Aktuelna situacija u svetu ukazuje da su potencijali tehnologije, znanja i kreativnosti u ekspanziji, te da njihovo plansko integrisanje u strateškim dokumentima pruža mogućnost da se izgradi nova paradigma menadžmenta. Na taj način može se ostvariti veća posvećenost i „humanizacija“ preduzeća u očima javnosti. Sve veći broj preduzeća nastoji da pomiri trku za profitom sa društvenim vrednostima, a jedan od načina jeste fokusiranje na talente i organizacione moći tehnoloških dostignuća. Treba okupiti ljude i resurse i postaviti nove razvojne smernice koje će implicirati različita strateška rešenja. Najuspešnija će biti ona preduzeća koja će na najbolji mogući način iskoristiti sve razvojne potencijale – ljudske i tehnološke, koristeći sinergetski efekat neslućenih idejnih i kreativnih potencijala.
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