EXPLORING ATTITUDES AS COMPLEX PSYCHOLOGICAL CONSTRUCTS: ATTITUDE CHANGE THROUGH THE PROCESS OF PERSUASION
Keywords:
attitudes, functions, attitude change, persuasion, psychological construct.Abstract
As being vital, the present paper attempts to explore and give answer to the most substantial questions related to a complex construct of attitudes. By tracing their origins, we try to explain what they are, and what their function is. What are they made of? Are they emotional or cognitive constructs? Are they stable or they can be changed? The study focusses on the process of persuasion as one of mechanisms responsible for attitude change.
References
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The development and validation of the survey of attitudes toward
statistics. Educational and Psychological Measurement, 55(5), 868-
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contact hypothesis. Communication Monographs, 72, 92-115.
33. Secord, P. F., & Backman, C. W. (1964). Social psychology. New
York: McGraw-Hill.
34. Smith, M. J. (1982). Persuasion and human action. A review and
critique of social influence theories. Belmont: Wadsworth Pub. Co.
35. Soto-Sanfiel, M.T., Ibiti, A., & Palencia, R.M. (2014). Identification
with lesbian characters: Reception processes of heterosexuals and
homosexual audiences from a mixed method approach. Revista Latina
de Comunicacion Social, 69, in press.
36. Thurstone, L. L. (1928). Attitudes can be measured. American Journal
of Sociology, 33, 529-554.
37. Wood, W. (2000). Attitude change: Persuasion and social influence.
Annual Review of Psychology, 51, 539-570.
social psychology. Worcester: Clark University Press.
2. Andersen, K. E. (1971). Persuasion: theory and practice. Boston:
Allyn and Bacon.
3. Bem, D. (1967). Self-perception: An alternative interpretation of
cognitive dissonance phenom- ena. Psychological Review, 74, 183-200.
4. Bettinghaus, E. P., & Cody, M. J. (1987). Persuasive communication.
New York: Holt, Rinehart, and Winston.
5. Bogardus, E. S. (1925). Measuring social distances. Journal of Applied
Sociology, 1-2, 299-308.
6. Bohner G. (2008). Situational flexibility of in-group-related attitudes:
A single category IAT study of people with dual national identity.
Group Process. Intergroup Relat, 11, 301-17.
7. Busselle, R., & Bilandzic, H. (2009). Measuring narrative engagement.
Media Psychology, 12(4), 321-347.
8. Costello, A. B., & Osborne, J. W. (2005). Exploratory factor analysis:
Four recommendations for getting the most from your analysis.
Practical Assessment, Research, and Evaluation, 10(7), 1-9.
9. Crano, W. D., & Prislin, R. (2006). Attitudes and persuasion. Annual
Review of Psychology, 57, 345-374.
10. Eagly, A. H., & Chaiken, S. (2007). The advantages of an inclusive
definition of attitude. Social Cognition, 25, 582-602.
11. Eisenberg, N. (2005). The development of empathy-related responding.
In G. Carlo and C.P. Edwards (Eds.), Moral Motivation through the
Life Span (pp. 73-117). Lincoln: University of Nebraska Press.
12. Fazio, R. H. (1986). How do attitudes guide behavior? In R. M.
Sorrentino & E. T. Higgins (Eds.), The handbook of motivation and
cognition: Foundations of social behavior (pp. 204-243). New York:
Guilford.
13. Fazio, R. H., & Olson, M. A. (2003). Implicit measures in social
cognition research: Their meaning and use. Annual Review of
Psychology, 54, 297-327.
14. Gass, R. H., & Seiter, J. S. (1999). Persuasion, social influence, and
compliance gaining. Boston: Allyn and Bacon.
15. Gawronski, B., Bodenhausen, G. V., & Becker, A. (2007). I like it,
because I like myself: Associative self-anchoring and post-decisional
change of implicit evaluations. Journal of Experimental Social
Psychology, 43, 221-232.
16. Green, M. C., & Brock, T. C. (2000). The role of transportation in the
persuasiveness of public narratives. Journal of Personality and Social
Psychology, 79, 701-721.
17. Hogg, M. A., & Vaughn, G. M. (2005). Social psychology (4th edition).
Harlow: Pearson Education.
18. Hovland, C., Janis, I., & Kelley, H. H. (1953). Communication and
persuasion. New Haven: Yale University Press.
19. Igartua, J. J. (2011). Mejor convencer entreteniendo: comunicación
para la salud y persuasión narrativa. Revista de Comunicación y Salud.
1, 69-83.
20. Igartua, J. J., & Páez, D. (1998). Validez y fiabilidad de una escala de
empatía e identificación con los personajes. Psicothema, 10(2), 423-
436.
21. Keen, S. (2006). A theory of narrative empathy. Narrative, 14(3), 207-
236.
22. Lasswell, H. (1948). Bryson, L., Ed. The Structure and Function of
Communication in Society. The Communication of Ideas. New York:
Institute for Religious and Social Studies.
23. Likert, R. (1932), A Technique for the measurement of attitudes.
Archives of Psychology, 140, 1-55.
24. McLeod, A.I. (2008). Improved subset autoregression: With R package.
Journal of Statistical Software, 28(2), 1-28.
25. Moyer-Gusé, E., & Nabi, R. L. (2010). Explaining the effects of
narrative in an entertainment television program: overcoming resistance
to persuasion. Human Communication Research. 36 (1), 26-52.
26. O'Keefe, D. J. (2002). Persuasion. Theory & research. Thousand Oaks:
Sage Publications.
27. Pennington, N., & Hastie, R. (1986). Evidence evaluation in complex
decision making. Journal of Personality and Social Psichology, 51,
242-258.
28. Petty, R. E., & Wegener, D. T. (1998). Attitude change: Multiple rules
for persuasion variables. The handbook of social psychology, 1(4), 323-
390.
29. Prnjat, A. (2012). Licni interes i moralna motivacija vernika. Kultura,
340-347.
30. Ramos, D. (2012).100 años de propaganda electoral mexicana en un
museo. El Cotidiano, 21(133), 7-14.
31. Schau, C., Stevens, J., Dauphinee, T. L., & Del Vecchio, A. (1995).
The development and validation of the survey of attitudes toward
statistics. Educational and Psychological Measurement, 55(5), 868-
875.
32. Schiappa, E., Gregg, P. B., & Hewes, D. E. (2005). The parasocial
contact hypothesis. Communication Monographs, 72, 92-115.
33. Secord, P. F., & Backman, C. W. (1964). Social psychology. New
York: McGraw-Hill.
34. Smith, M. J. (1982). Persuasion and human action. A review and
critique of social influence theories. Belmont: Wadsworth Pub. Co.
35. Soto-Sanfiel, M.T., Ibiti, A., & Palencia, R.M. (2014). Identification
with lesbian characters: Reception processes of heterosexuals and
homosexual audiences from a mixed method approach. Revista Latina
de Comunicacion Social, 69, in press.
36. Thurstone, L. L. (1928). Attitudes can be measured. American Journal
of Sociology, 33, 529-554.
37. Wood, W. (2000). Attitude change: Persuasion and social influence.
Annual Review of Psychology, 51, 539-570.
