MARKETING KONCEPT PAMETNIH GRADOVA
Ključne reči:
Pametan grad, inovativan grad, urbanizacija, održivi razvoj, e-uprava, informacione tehnologijeApstrakt
Po prvi put u ljudskoj istoriji većina svetske populacije živi u urbanim sredinama, a manji deo nje naseljava ruralna područja. Svetska populacija se iz dana u dan sve više uvećava, a uporedo sa tim i broj ljudi koji migrira u gradove. Migracija u gradove i ubrzana urbanizacija stavljaju pred čovečanstvo veliki broj izazova i problema koji prate ove procese. Nedostatak resursa, njihova neravnomerna raspodela i preterano iskorišćavanje, ekološki i socijalni problemi, samo su neki od problema sa kojima se čovečanstvo suočava tokom procesa rapidne urbanizacije. Kao odgovor na probleme koji prate procese migracija u gradove i ubrzane urbanizacije, izrodio se teorijski koncept nazvan „koncept pametnih gradova“, potencijalni alat pomoću koga bi trebalo da bude moguće stvaranje okvira za transformaciju gradova u pametne gradove i rešavanje pratećih problema koji prate procese njihove transformacije.
Predmet ovog rada je istraživanje koje će pomoći da se bolje razume šta je to koncept pametnih gradova i koji su ključni elementi tog koncepta. Kao i koji su problemi i izazovi sa kojima se suočavaju gradovi prilikom transformacije u pametne gradove, krajnji ciljevi tih transformacija i na koji način je uz upotrebu postojećih znanja i tehnologija moguće na najbolji način izvršiti te transformacije
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