MARKETING CONCEPT OF SMART CITY

Authors

  • Milos Zecevic

Keywords:

Smart city, innovative city, urbanization, sustainable development, e-government, information technologies

Abstract

For the first time in human history, most of the world's population lives in urban areas, and a smaller part of it inhabits rural areas. The world's population is increasing day by day, and at the same time the number of people migrating to cities. Migration to cities and accelerated urbanization pose a number of challenges and problems to humanity that accompany these processes. Lack of resources, their uneven distribution and over-exploitation, environmental and social problems, are just some of the problems that humanity faces during the process of rapid urbanization.
In response to the problems that accompany urban migration and accelerated urbanization, a theoretical concept called the "smart city concept" has emerged, a potential tool to create a framework for transforming cities into smart cities and solving accompanying problems. which follow the process of their transformation.
The subject of this paper is the research of who will help to better understand what the concept of smart cities is and what are the key elements of that concept. What are the problems and challenges that cities face during the transformation into smart cities, what are the ultimate goals of these transformations and in what way, with the use of 

References

1. (n.d.). Preuzeto februar 17., 2021. sa OpenLearn: https://www.open.edu/openlearn/ocw/mod/oucontent/view.php?id=67886&section=1
2. 68% of the world population projected to live in urban areas by 2050, says UN | UN DESA Department of Economic and Social Affairs. (2018., maj 16.). Preuzeto februar 9., 2021. sa United Nations: https://www.un.org/development/desa/en/news/population/2018-revision-of-world-urbanization-prospects.html
3. About. (2020., avgust 20). Preuzeto februar 15., 2021. sa Earth Overshoot Day: https://www.overshootday.org/about/
4. BBC. (2021., februar 8.). Hacker tries to poison water supply of Florida city. (BBC) Preuzeto februar 14., 2021. sa BBC News: https://www.bbc.com/news/world-us-canada-55989843
5. Berman, M., & Orttung, R. W. (2020., maj 3.). Measuring Progress toward Urban Sustainability: Do Global Measures Work for Arctic Cities? Sustainability, 12. doi:oi.org/10.3390/su12093708
6. Bing, C. (2021., februar 8.). Hackers try to contaminate Florida town's water supply through computer breach. (Thomson Reuters) Preuzeto februar 14., 2021. sa Reuters: https://www.reuters.com/article/us-usa-cyber-florida-idUSKBN2A82FV
7. Deloitte. (2015., novembar). Smart Cities: How rapid advances in technology are. The Netherlands. Preuzeto februar 13., 2021. sa https://www2.deloitte.com/content/dam/Deloitte/tr/Documents/public-sector/deloitte-nl-ps-smart-cities-report.pdf
8. Demetri, R. P. (2013., oktobar 25.). Searching for Smart City definition: a comperhensive proposal. International Journal of Computers & Technology, 11. doi:10.24297/ijct.v11i5.1142
9. Dorien, Z. (2018., Septembar). The making of a responsive city: The material (anti)politics of the Amsterdam. (L.Bertolini, R. Ronald, J. Uitermark, v. Wouter, R. Jaffe, V. Mamadouh, . . . V. Darshan, Urednici) CUS Working Paper. Preuzeto sa https://www.uva.nl/binaries/content/assets/subsites/centre-for-urban-studies/working-paper-series/wp-33-dorien-zandbergen.pdf
10. Dovey Fisherman, T., & Flynn, M. (2018.). Using public-private partnership to advance smart cities. Preuzeto februar 15., 2021. sa https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Public-Sector/gx-ps-public-private-partnerships-smart-cities-funding-finance.pdf
11. e-government. (n.d.). (United Nations) Preuzeto februar 15., 2021. sa https://publicadministration.un.org/egovkb/en-us/about/unegovdd-framework
12. Ethernet Latency & Network Latency Solutions. (n.d.). Retrieved februar 19., 2021., from Intel: https://www.intel.com/content/www/us/en/products/docs/network-io/ethernet/achieve-low-ethernet-latency.html
13. Ghaffarianhoseini, A., Tookey, J., Omrany, H., Fleury, A., Naismith, N., & Ghaffarianhoseini, M. (2016., decembar). The essence of smart homes: Application of intelligent technologies towards smarter urban future. Artificial Intelligence: Concepts, Methodologies, Tools, and Applications, 79-121. doi:10.4018/978-1-5225-1759-7.ch004
14. Gil-Garcia, J., Pardo, A. T., & Nam, T. (2015., jul 6). What makes a city smart? Identifying core components and proposing an integrative and comprehensive conceptualization. Information Polity, 20, 61-87. doi:10.3233/IP-150354
15. Gretzel, U., Xiang, Z., Koo, C., & Sigala, M. (2015., avgust). Smart tourism: foundations and developments. Electronic Markets. doi:10.1007/s12525-015-0196-8
16. How Can Technology Optimise Retail And Logistics In Smart Cities. (2018., avgust 9.). Preuzeto februar 17., 2021. sa Smart City: https://www.smartcity.press/smart-city-retail-strategy/
17. IESE Business School. (2019., may 21). These Are The Smartest Cities In The World For 2019. Preuzeto februar 14, 2021. sa Forbes: https://www.forbes.com/sites/iese/2019/05/21/these-are-the-smartest-cities-in-the-world-for-2019/?sh=779fce0d1429
18. Intelligent Video Analytics Platform For Smart Cities. (n.d.). Preuzeto februar 15., 2021. sa NVIDIA: https://www.nvidia.com/en-us/autonomous-machines/intelligent-video-analytics-platform/
19. ISO 37120 standard as template for Smart City development. (2019., novembar 11.). Preuzeto februar 16., 2021. sa https://smartcity.pharosnavigator.com/static/content/en/626/
20. ISO 37120:2014. (2016., avgust 26.). Preuzeto februar 16., 2021. sa EUROPEAN INNOVATION PARTNERSHIP - European Commission: https://ec.europa.eu/eip/ageing/standards/city/smart-cities/iso-371202014_en.html
21. Kingson, J. A. (2021., februar 11.). The future of "smart" cities is in street lights. (Axios Media) Preuzeto februar 13., 2021. sa Axios: https://www.axios.com/smart-cities-street-lights-859992a6-6931-48e5-81ba-7f0a0b8058d9.html
22. Knežević, J., Jović, B., Marić Tanasković, L., Jovanović, M., Mitrović-Josipović, M., Ljbičić, A., . . . Dimić, B. (2019.). (T. Perunović Ćulić, & M. Jovanović, Urednici) Godišnji izveštaj o stanju kvaliteta vazduha u Republici Srbiji 2019., 71. Preuzeto sa http://www.sepa.gov.rs/download/izv/Vazduh_2019.pdf
23. Kosowatz, J. (2020., februar 3.). Top 10 Smart Cities in the World. (ASME) Preuzeto sa ASME: https://www.asme.org/topics-resources/content/top-10-growing-smart-cities
24. Li, J., & Makumbe, P. (2017., avgust 8.). LED street lighting: Unburdening our cities. (The International Bank for Reconstruction and Development) Preuzeto februar 14., 2021. sa World Bank Blogs: https://blogs.worldbank.org/energy/led-street-lighting-unburdening-our-cities
25. Lin, D., Wambersie, L., Wackernagel, M., & Hanscom, P. (2020.). Global Footprint Network. Preuzeto februar 15., 2021. sa https://www.overshootday.org/content/uploads/2020/06/Earth-Overshoot-Day-2020-Calculation-Research-Report.pdf
26. Manyika, J., Lund, S., Chui, M., Bughin, J., Woetzel, J., Batra, P., . . . Sanghvi, S. (2019., may 11). Jobs lost, jobs gained: What the future of work will mean for jobs, skills, and wages. (McKinsey & Company) Preuzeto februar 16., 2021. sa McKinsey & Company: https://www.mckinsey.com/featured-insights/future-of-work/jobs-lost-jobs-gained-what-the-future-of-work-will-mean-for-jobs-skills-and-wages#
27. Merritt, R. (2020., avgust 6.). What Is a Smart City? How AI Is Going Uptown Around the Globe. (NVIDIA) Preuzeto februar 16., 2021. sa NVIDIA: https://resources.nvidia.com/en-us-metropolis-smart-cities
28. Mohanty, S. P., Choppali, U., & Kougianos, E. (2016., jul 1.). Everything You Wanted to Know About Smart Cities. IEEE Consumer Electronics Magazine, 5, 60-70. doi:10.1109/MCE.2016.2556879
29. NoTraffic Uses AI to Improve Intersections. (n.d.). Preuzeto februar 15., 2021. sa NVIDIA: https://resources.nvidia.com/en-us-metropolis-smart-cities/notraffic-ai-startup
30. Number of connected devices worldwide 2030. (2021, januar 22.). Преузето februar 14., 2021. са Statista: https://www.statista.com/statistics/802690/worldwide-connected-devices-by-access-technology/
31. Number of people living in urban and rural areas. (2018.). Preuzeto februar 13., 2021. sa Our World in Data: https://ourworldindata.org/grapher/urban-and-rural-population
32. Population Reference Bureau. (2018., avgust 24.). Preuzeto februar 5., 2021. sa Population Reference Bureau: https://interactives.prb.org/2020-wpds/
33. Prnjat, A. (2019). Xenophobia and identitarian nationalism. In: Milisavljević V., Mićunović N. (eds.) Xenophobia,Identity and New Forms of Nationalism, Belgrade: Institute of Social Sciences, 240-251. 34. Ptiček, F. (2018, novembar). Development and evaluation of a mobile application prototype for reclamations of citizens in smart cities. Preuzeto februar 10, 2021 sa https://dk.um.si/IzpisGradiva.php?lang=eng&id=72817
35. Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Da. (2016., april 27.). Official Journal of the European Union, 119/1-118-88. Preuzeto februar 14., 2021. sa https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:32016R0679&from=EN
36. Ritchie, H., & Roser, M. (2018., jun 13.). Urbanization. Preuzeto februar 5., 2021. sa Our World in Data: https://ourworldindata.org/urbanization
37. Roser, M. (2013., maj 9.). Future Population Growth. Our World in Data. Preuzeto februar 13., 2021. sa https://ourworldindata.org/future-population-growth
38. Schultz, J. (2019., jun 8.). How Much Data is Created on the Internet Each Day? Preuzeto februar 14., 2021. sa Micro Focus Blog: https://blog.microfocus.com/how-much-data-is-created-on-the-internet-each-day/
39. Smart City 3.0. (2019., decembar 3). Preuzeto februar 13., 2021. sa Government Technology State & Local Articles - e.Republic: https://www.govtech.com/products/Smart-City-30.html
40. Smart Economy: Economía Inteligente. (n.d.). Preuzeto februar 15, 2021. sa Smart Economy: Economía Inteligente. UA Smart University: https://web.ua.es/en/smart/smart-economy-economia-inteligente.html
41. Smart Infrastructure Business Portfolio. (n.d.). Preuzeto februar 16., 2021. sa siemens.com Global Website: https://new.siemens.com/global/en/company/about/businesses/smart-infrastructure.html
42. Smart traffic control: the Pittsburgh example. (2017., april 21.). Preuzeto februar 15., 2021. sa Smart City Hub: http://smartcityhub.com/mobility/smart-traffic-control/
43. Sustainable development. (n.d.). Preuzeto februar 19., 2021. sa Encyclopædia Britannica: https://www.britannica.com/topic/environmental-law/Sustainable-development#ref750231
44. TANJUG. (2020., decembar 19.). Otvoren Državni data centar u Kragujevcu; Brnabić: Podaci danas vredniji od novca. Preuzeto februar 16., 2021. sa RTS: https://www.rts.rs/page/stories/sr/story/125/drustvo/4190273/drzavni-data-centar-kragujevac-otvoren.html
45. Technology. (2021., februar 2.). Preuzeto februar 19., 2021. sa Encyclopædia Britannica: https://www.britannica.com/technology/technology
46. (2018., februar 4.). The World’s Cities in 2018. United Nations. Preuzeto februar 18., 2021. sa United Nations: https://www.un.org/en/events/citiesday/assets/pdf/the_worlds_cities_in_2018_data_booklet.pdf
47. Tian, S., Yang, W., Le Grange, J. M., Wang, P., Huang, W., & Ye, Z. (2019., septembar). Smart healthcare: making medical care more intelligent. Global Health Journal, 3(3). doi:10.1016/j.glohj.2019.07.001
48. Vidas-Bubanj, M. (2019.). Modeli i tehnologije e-poslovanja. Beograd, Srbija: Beogradska poslovna škola-Visoka škola strukovnih studija. Preuzeto februar 14., 2019.
49. Viechnicki, P., Khuperkar, A., Dovey Fisherman, T., & Eggers, D. W. (2015.). Smart mobility, Reducing congestion and fostering faster, greener, and cheaper transportation options. Preuzeto februar 15., 2021. sa https://www2.deloitte.com/content/dam/insights/us/articles/smart-mobility-trends/DUP_1027_Smart-Mobility_MASTER1.pdf
50. Vishnivetskaya, A., & Alexandrova, E. (2019., april). "Smart city" comcept. Implementation practice. IOP Conference Series: Materials Science and Engineering, 497, 012019. doi:10.1088/1757-899X/497/1/012019
51. Waldholz, R. (2020., april 1.). Germany marks first ever quarter with more than 50 pct renewable electricity. (Clean Energy Wire CLEW) Preuzeto februar 15., 2021. sa Clean Energy Wire: https://www.cleanenergywire.org/news/germany-marks-first-ever-quarter-more-50-pct-renewable-electricity
52. What is 5G: Everything You Need to Know About 5G: 5G FAQ. (2021., februar 12). Preuzeto februar 18., 2021. sa Qualcomm: https://www.qualcomm.com/5g/what-is-5g
53. What is GIS? (n.d.). (Esri) Preuzeto februar 14., 2021. sa Geographic Information System Mapping Technology: https://www.esri.com/en-us/what-is-gis/overview
54. What is Smart City. (n.d.). Preuzeto februar 9., 2021. sa http://smartcities.gov.in/upload/uploadfiles/files/What%20is%20Smart%20City.pdf
55. What is Smart Environment. (n.d.). Preuzeto februar 17., 2021. sa IGI Global: https://www.igi-global.com/dictionary/smart-environment/27178
56. World Health Organisation. (2018., februar 5.). Ageing and health. (World Health Organisation) Preuzeto februar 16., 2021. sa World Health Organization: https://www.who.int/news-room/fact-sheets/detail/ageing-and-health
57. Zhu, Z., Sun, Y., & Riezebos, P. (2016., januar). Introducing the smart education framework: core elements for successful learning in a digital world. nternational Journal of Smart Technology and Learning, 1, 53. doi:10.1504/IJSMARTTL.2016.078159

Downloads

Published

2021-03-01