Ethical Aspects of Advertising

Authors

  • Darko Žutobradić

Keywords:

Advertising, ethics, marketing, business ethics

Abstract

In the paper the author presents some ethical dilemmas that arise from advertising. He indicates the arguments that have been triggered by the following questions: which boundaries should be set; what is allowed in advertising, and what is not allowed?

References

David M. Adams i Edward W. Maine (1998) Business Ethics for the 21st century, California,.Mayfield.Publishing.Company

de Džordž, Ričard T. (2003) Poslovna Etika. Beograd: Izdavačko preduzeće AD “Filip.Višnjić”

Milenović, Božidar (2001) Kanali Marketinga. Beograd: Univerzitet „Braća Karić”, .Fakultet.za.trgovinu.i.bankarstvo

Honderich, Ted (1995) The Oxford Companion to Philosophy. ed. by. Oxford: Oxford ….University.Press

Prnjat, Aleksandar (2008) „Crkva i paternalizam - odgovor Mihajlu Markoviću“, Filozofija.i društvo, 2, str. 253 – 256

URL: http://en.wikipedia.org/wiki/Advertising

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Published

20-12-2010

Issue

No. 2 (2010): Journal of Social Sciences

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.