SYNERGIZING SPORTS AND ECONOMICS FOR SUSTAINABLE DEVELOPMENT GOALS: A STRATEGIC ALLIANCE
DOI:
https://doi.org/10.46793/GlasnikDN17.1.127ZKeywords:
sustainable development, SDGs, Sports, economy.Abstract
In the pursuit of global sustainable development, an innovative and impactful avenue emerges through the strategic integration of sports and economics. This paper explores the dynamic relationship between these two realms, emphasizing how their symbiotic alliance can propel progress towards achieving the United Nations Sustainable Development Goals (SDGs). A sport, with its unparalleled ability to unite diverse populations, is a powerful catalyst for social change, fostering inclusivity, gender equality, and community development. Concurrently, economics plays a pivotal role in shaping the infrastructure and policies that underpin sustainable development. This paper also underscores the need for collaborative efforts among governments, private sectors, and sporting organizations to maximize the impact of this alliance. Policy frameworks that incentivize sustainable practices in sports and align economic strategies with SDGs are essential.
References
CRIonline (2022). The International Olympic Committee praises Beijing 2022 for its green and sustainable steps, news from 06.06.2022. Available at https:// serbian.cri.cn/vesti/svet/3806/20220606/761967.html, accessed on March 9, 2023.
EU (2007). White paper on sport. Brussels. Commission of the European Communities. https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=celex%3A 52007DC0391, accessed on July 26, 2023.
European Olympic Committees. EU Office. (2018) New Study on the Economic impact of Sport released by the European Commission. Available at https://www.euoffice. eurolympic.org/new-study-economic-impact-sport-released-european-commission/, accessed on May 30, 2023.
Fehrer, J. & Gerke, A. (2020). Circular Economy and Circular Business Models in Sports Circular Economy.
Geissdoerfer, M., Savaget, P., Bocken, N. M.P. & Hultink, E. J. (2017). The Circular Economy – A new sustainability paradigm? Journal of Cleaner Production, 143, 757–768.
IOC (n.d.). Olympic Cities. Available at https://www.olympiccities.org/, accessed on October 10, 2023.
Ki-moon, B. (2011). UN News. Sport is a vital tool for peacebuilding and development, Ban says… Available at https://news.un.org/en/story/2011/05/374702.
Mackey, E. (2023). How Premier League TV rights work and how they impact your costs and subscriptions. Available at https://theathletic.com/4240951/2023/08/25 /premier-league-tv-rights-how-work-cost/ (Accessed on May 29, 2023).
Madžar, L., Perović, A. (2024). Economic Cartels and Anticompetitive Behaviour in the Sports Industry. Menadžment u sportu, vol. 15-2024, p. 61 ISSN 2217-2343. Available at https://alfa.edu.rs/wp-content/uploads/2024/08/2024.pdf. Accessed on January 29, 2025.
Novak, I. (2006). Sports marketing and sports industry. Zagreb: Maling.
Roche, M. (2000). Megaevents and Modernity, Olympics and Expos in the Growth of Global Culture. London: Routledge.
Smart Cities & Sport, online platform, accessed 04/15/2023, http://www.smartcitiesandsport.org/.
Šiljak, V., Stefanović, R., Savić, Z., Kocić, J., Toskić, D. (2019). The effect of Olympic Games on the Tokyo Development as "Smart City", Ecologica vol. XXVI, No 94, Scientific and Professional Society for Environmental Protection of Serbia, Journal of Ecologica, ISSN 0354-3285, p. 271-276, UDC: 796.01/.09:502.131.
Šiljak, V., Đurović, S., Aleksić, D., & Popović-Ilić, T. (2022a). The influence of the economy on the future of sports. Scientific and Professional Society for Environmental Protection of the Republic of Serbia. Journal of Ecologica, Vol. 29, No. 105, p. 131-138.
Šiljak, V., Vajić, S., Bižić, V., Zbiljić, G. (2022b). Circular economy: recycling sports equipment. Scientific and Professional Society for Environmental Protection of the Republic of Serbia. Journal of Ecologica, Vol. 29, No. 108, p. 627-638.
Vajić, S., Šiljak, V., Gajević, O., Gligorić, N., Pešić, N. (2022). Environmental preservation trends in contemporary sports. Scientific and Professional Society for Environmental Protection of the Republic of Serbia. Journal of Ecologica, Vol. 29, No. 107, p. 420- 430.
UN (2015). Transforming Our World: The 2030 Agenda for Sustainable Development. Available at https://sustainabledevelopment.un.org /post2015/transformingourworld/ publication.
WEF (2013). Mega Sporting Events – In Whose interested? Available at https://www.weforum. org/open-forum/event_sessions/open-forum-mega-sporting-events-whose-interest, accessed on September 1, 2023.
Internet sources:
https://sport.ec.europa.eu /policies/sport-and-economy
https://www.euoffice.eurolympic.org/ new-study-economic-impact-sport-released-European-commission
https://serbian.cri.cn/vesti/svet/3806/20220606/ 761967.htm
www.smartcitiesandsport.org
https://www. olympiccities.org/
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
