SYNERGIZING SPORTS AND ECONOMICS FOR SUSTAINABLE DEVELOPMENT GOALS: A STRATEGIC ALLIANCE
DOI:
https://doi.org/10.46793/GlasnikDN17.1.127ZKeywords:
sustainable development, SDGs, Sports, economy.Abstract
In the pursuit of global sustainable development, an innovative and impactful avenue emerges through the strategic integration of sports and economics. This paper explores the dynamic relationship between these two realms, emphasizing how their symbiotic alliance can propel progress towards achieving the United Nations Sustainable Development Goals (SDGs). A sport, with its unparalleled ability to unite diverse populations, is a powerful catalyst for social change, fostering inclusivity, gender equality, and community development. Concurrently, economics plays a pivotal role in shaping the infrastructure and policies that underpin sustainable development. This paper also underscores the need for collaborative efforts among governments, private sectors, and sporting organizations to maximize the impact of this alliance. Policy frameworks that incentivize sustainable practices in sports and align economic strategies with SDGs are essential.
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