Marketing „trikovi” - šoping frikovi: moć besplatnog

(Dan Ariely, Predvidljivo iracionalni- nevidljive sile koje upravljaju našim odlukama. Zagreb: V.b.z. d.o.o., 2009)

Authors

  • Lazar Cvijić

Keywords:

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Abstract

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References

Ariely Dan (2009), Predictably irrational: the hidden forces that shape our decisions

Trebješanin Žarko (2004), Rečnik psihologije, Stubovi кulture, Beograd

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Published

17-12-2013

Issue

No. 5 (2013): Journal of Social Sciences

Section

Book Review

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