Journal of Social Sciences

Impressum

2025-12-05T09:10:55+00:00

RIGHT, GOOD AND THE PROBLEM OF CONGRUENCE IN THE RAWLS’S THEORY OF JUSTICE

2025-12-05T09:14:31+00:00

This paper examines John Rawls's congruence argument—the claim that it is good for individuals to act justly—as developed in A Theory of Justice. Rawls later abandoned this argument in Political Liberalism. He sought to show that a well-ordered society is stable when citizens affirm the principles of justice as part of their own good. The paper reconstructs the congruence argument. The paper argues that the congruence argument fails to reconcile the priority of the right with the rational pursuit of the good. This results in both a circular and a comprehensive conception of motivation, which undermines pluralism. In response to this tension, the analysis addresses Rawls's later shift from congruence to overlapping consensus. This shift is seen as an attempt to privatise the connection between justice and individual good. However, this transition diffuses rather than resolves the motivational problem. While it preserves political neutrality, it weakens the rational foundation for allegiance to justice. The paper concludes by considering recent proposals, such as Mihaela Georgieva's idea of civic friendship. These may offer a way to restore congruence within a pluralist framework.

ON PURITY OF MORAL KNOWLEDGE: ROSS’S OBJECTION TO KANT

2025-12-05T09:24:28+00:00

This paper examines David Ross’s objection to the “purity” of moral knowledge in Kant’s ethics, as presented in his commentary on the Groundwork of the Metaphysics of Morals. Ross, while accepting the a priori status of moral law, argues that it is not pure, drawing an analogy to the category of causality in natural science, which he considers a priori but empirically dependent. This study aims to clarify Kant’s position on the purity of moral law and to assess the validity of Ross’s analogy. The paper applies conceptual and textual analysis of Kant’s Groundwork and Critique of Practical Reason, focusing on the distinction between pure and impure a priori judgments, the noumenal nature of the moral agent, and Kant’s view on moral law as a “fact of pure reason.” The analysis reveals that Kant’s moral law, as embodied in the Categorical Imperative, is grounded in pure (non-empirical) causality and freedom, thereby leaving no room for empirical intrusion. The conclusion compares moral law to pure a priori propositions in mathematics, suggesting that moral judgments can share the same independence from experience. The findings indicate that Ross’s “impurity” objection fails and that Kant’s moral law retains its status as a pure...

THE ROLE OF INNOVATIONS AND ORGANIZATIONAL CHANGE IN CORPORATE MANAGEMENT: STRATEGIC PERSPECTIVES ON GREEN FINANCE

2025-12-05T09:34:06+00:00

In the context of today’s rapidly evolving business environment and continuous innovation trends, an organization's ability to respond swiftly and effectively to changes, while implementing innovations in practice, is a decisive factor for achieving success, ensuring long-term sustainability, and maintaining its market position. Growing environmental concerns, increasing regulatory pressures, and shifting stakeholder expectations have forced companies to integrate sustainability into their core strategies. Innovation and effective change management play a crucial role in driving green finance, which has become an essential aspect of business by supporting environmental protection initiatives and enhancing overall company performance. The aim of this paper is to explore and analyse the role and significance of managing change and innovation in companies with an emphasis on green finance as a core and foundational element for the success of the companies in the contemporary environment and their contributions to environmental sustainability. Further, the creation and implementation of an effective strategy is a necessary requirement that enables companies to adapt to climate-related risks, meet regulatory and market expectations, and create long-term value for all stakeholders and community well-being.

THE DIFFERENCES BETWEEN MEDIA AND STRATEGIC FRAMING OF MEDIA CONTENT

2025-12-05T09:40:40+00:00

The increasing intertwining of politics and the media has also changed media reporting. This means that the media are increasingly no longer neutral in their reporting, but present events from the perspective of influential people. The way in which media professionals conceptualise and frame media content depends on the ideological or political orientation of journalists and editors. Framing means emphasising certain aspects of events and linking them to other social phenomena. A frame is an organising principle that determines how people perceive, identify and interpret events. Journalists use frames to organise information in written, spoken, graphic or visual form and adapt it to the specifics of the media channel. The media frame involves analysing, verifying information and presenting different aspects of the event, while the strategic frame conveys information in a tonality and frequency that suits the subjects of power, with the aim that their interpretations of the event are adopted and used for other interpretations of reality. The audience should adopt a critical attitude towards the content it consumes and demand a higher level of informedness and objectivity, because only through active collaboration between the audience and the media is it possible to create space for more transparent and...

MARKETING STRATEGIJA I PRIMENA INFORMACIONO-KOMUNIKACIONIH TEHNOLOGIJA U ODRŽIVOM RAZVOJU TURIZMA REPUBLIKE SRBIJE SA OSVRTOM NA DRUŠTVENE MREŽE

2025-12-05T09:46:08+00:00

Tourism belongs to activities that are based on free time and leasure. This is an area characterized by high implementation of marketing. The reason for this lies in the characteristics of the tourist market, which requires the use of the marketing concept as a prerequisite for the success of modern tourist organizations’ business.

Today, the contemporary way of doing business in tourism cannot be imagined without the use of Information-Communication Technology (ICT) and computers. The emergence of the Internet strongly influenced the improvement of the tourist organizations’ business in all their business segments, especially in the field of marketing. Speed, accessibility, visual experience, reducing the "intangibility" of tourist products and interactivity are just some of the benefits that the use of the Internet in tourism provides.

Social networks and the Internet represent a new communication technology that brings together a large number of users and offers a wide range of possibilities. Researching the market and adapting tourist products to the wishes of customers has been facilitated to the extent that customers are also able to independently create arrangements according to their own wishes. Also, one of the channels of communication are social networks, which may have...

PROHIBITION OF ABUSE OF RIGHTS AND DIGNITY AT WORK

2025-12-05T09:53:22+00:00

expenses for employees during work within the general framework of employment relations. The aim of the paper is to examine the right to reimbursement of meal expenses during work in the context of the principles of the prohibition of abuse of rights and the dignity of the employee as an integral part of the right to work. This paper starts from the premise that the prohibition of abuse of rights is a fundamental principle on which the legal system of the Republic of Serbia is based, and with which the regulation and exercise of all rights and obligations must be harmonized — including, in the context of this paper, those related to the regulation and exercise of rights and obligations arising from employment relations, such as the right to reimbursement of meal expenses during work. Furthermore, this right represents an important element of decent work, bearing in mind that decent work is increasingly being recognized as one of the fundamental postulates on which modern labor law is founded. Within such a framework, the freedom to regulate or agree upon the amount of reimbursement for employees’ meal expenses during work cannot be absolute.

FINANCING AGRICULTURE IN SERBIA: INSIGHTS AND EVALUATION OF THE IPARD PROGRAM IMPLEMENTATION

2025-12-05T09:59:00+00:00

The agricultural sector is one of the vital pillars of the Republic of Serbia (RS) economic development, while its role is reflected in the contribution to income generation, the provision of new jobs and overall foreign trade exchange. In the processes of encouraging the development of domestic agriculture, the IPARD program is of particular importance as one of the key tools of financial and technical support that the European Union (EU) provides to candidate countries and potential candidates in the field of agriculture and rural development, including Serbia. This program, which is a part of the EU's broader strategy to support rural areas, provides financial assistance to farmers through subsidies aimed at modernizing agricultural production, improving infrastructure and adopting sustainable production methods.

This article is dedicated to the analysis of the importance and role of the IPARD program in the financing of RS agriculture, with a review of its most significant characteristics, goals and measures, as well as an overview of the results achieved so far in its implementation. The paper pays special attention to the participation of sensitive population categories, as well as practical problems and obstacles in its realization. In addition to its indisputable contributions to the modernization...